Your Phone Is Losing You
$18K+/Year.
We call your number like a real customer.
Score, revenue leak, and fix list — in your inbox within 24 hours.
We secretly call your business — just like a real customer would. Then we grade it across 58 factors. You get a score, a revenue leak in dollars, and exactly what to fix.
Most service businesses score below 60. — 411 Locals, 2025
Get Your Free CallScore
Two fields — that's it.
You're in.
We call your number today — morning and after-hours. Your report hits your inbox within 24 hours.
Tests peak-hours answer speed & first impression
Tests knowledge, professionalism & booking ability
The test most businesses fail — after-hours coverage
Your full report arrives within 24 hours
Score — Breakdown — Revenue impact — Action plan
Flip through a real CallScore report
An actual mystery shop call — business anonymized. 5 pages. This is exactly what lands in your client’s inbox.
Click arrows to flip • Click any page to zoom • Use “Preview full report” above for full screen
Your report covers
58 signals. 4 categories. One score.
Every call is graded across four areas. Here—s exactly what lands in your inbox.
Answer Speed & Coverage
Ring count, hold time, after-hours pickup, voicemail quality. 14 signals.
How fast you pick up — After-hours call handling — Callback reliability
First Impression & Warmth
Greeting, tone, professionalism — did the caller feel welcomed or processed? 16 signals.
Greeting clarity — Warmth score — Rushed vs. relaxed — Name used
Sales Ability & Booking
Did they ask for the job? Handle objections? Book the appointment? 15 signals.
Quote speed — Objection handling — Booking attempt — Follow-up
Revenue Leak & Benchmark
Annual revenue at risk, your industry percentile, and a ranked fix list. 13 signals.
Dollar leak estimate — Industry rank — Top 3 fixes — ROI projection
What You Get
What's Inside Your Report
Four categories. Specific fixes. Revenue impact in dollars. Not generic advice — data from your actual calls.
58 data points. Zero guesswork.
We measure every aspect of how your phone is handled — from the first ring to the last word.
Ring count, hold times, after-hours coverage, voicemail behavior
Greeting quality, name usage, tone, empathy, clarity
Did they ask for the job? Quote a price? Offer an ETA? Ask for the booking?
Callback promises, text confirmations, review requests, CRM entry
Most businesses score below 60. The #1 failure point: not asking for the booking. We show you exactly what to fix — and what it's costing you.
Real Voices, Real Problem
You're not answering your phone.
Your competitor is.
"We tracked it for a week and saw about 8-10 calls coming in between 6 PM and midnight. Most go to voicemail, and 90% of them don't leave a message — they just hang up and call the next guy on Google. If even one of those is a water heater swap or an emergency leak, that's $500—$1k profit flushing down the toilet."
Revenue Impact Calculator
How much is your
phone costing you?
Adjust for your business. The number updates live.
Built on 58 live behavioral signals — things you can't get from Google.
Estimated annual revenue lost
of inbound revenue currently at risk
—
? How we calculated this
Free — 30 seconds — 58 behavioral data points — No strings
What We Measure
58 data points you can't get online.
Only by calling.
Every mystery-shop call generates structured data across three categories. Your report includes your score, letter grade, revenue impact estimate, and a prioritized fix list.
Answer Speed
18 data points
+ 13 more data points
Call Handling
22 data points
+ 17 more data points
Job Booking
18 data points
+ 13 more data points
See all 58 data points we measure
Answer Speed (18)
- Ring count before answer
- Time to answer (seconds)
- Live answer vs. voicemail
- IVR / phone tree present
- IVR complexity (options count)
- Hold time duration
- Transfer count
- After-hours answer (yes/no)
- After-hours handling quality
- Voicemail prompt quality
- Voicemail mentions callback time
- Weekend availability
- Callback commitment offered
- Callback time specified
- Multiple number routing
- Call screening detected
- Dead air on connect
- Answer consistency across calls
Call Handling (22)
- Greeting professionalism
- Company name stated
- Agent name given
- Caller name asked
- Active listening signals
- Problem understanding depth
- Empathy / warmth (1—10)
- Confidence level
- Knowledge of services
- Pricing transparency
- Price range provided
- Upfront about fees
- Tone (rushed vs. patient)
- Background noise level
- Location cues (vehicle, office)
- Multitasking signals
- Hold/mute usage
- Filler word frequency
- Question quality asked
- Information accuracy
- Service area confirmed
- Caller put at ease
Job Booking (18)
- Appointment offered
- Booking attempted
- Availability mentioned
- Same-day service offered
- Urgency acknowledged
- Urgency handling quality
- Follow-up offered
- Follow-up method (text/email)
- Competitive positioning
- Value proposition stated
- Warranty/guarantee mentioned
- Close attempt made
- Objection handling
- Contact info captured
- Address/location gathered
- Next steps clarified
- Thank you / appreciation
- Call ended professionally
Overall Score + Letter Grade
0—100 score. A+ to F. Know where you stand instantly.
Revenue Loss Estimate
A dollar amount — how much bad phone handling costs you per year.
Category Breakdown
Separate grades for Speed, Handling, and Booking — see exactly what to fix.
Prioritized Fix List
Not generic advice. Specific: "Ask for the booking before hanging up."
How It Works
Three steps. Your report in 48 hours.
Enter your phone number (10 seconds)
Phone + email. That's it. No credit card, no commitment.
We call your business 1—3 times — just like a real customer
Emergency lockout, AC repair, leak — realistic scenarios at different times of day. Your staff won't know it's an evaluation. ~90 seconds each.
Get your CallScore: letter grade, revenue leak, and a fix list
Within 48 hours: overall score, category breakdown (Speed, Handling, Booking), revenue impact estimate, and a prioritized list of exactly what to fix. Yours to keep — no strings.
Free — No credit card — Report delivered in 48 hours
The Industry Benchmark
Where do you rank?
62% of service businesses fail their own phone test.
They think the phone's ringing and someone's picking up. The data says otherwise — 85% of callers who hit voicemail never call back. They call your competitor.
(out of 100)
lost to bad calls
stop the bleeding
FAQ
It's really free. No catch.
Here's how it works.
100% free, no credit card, no obligation. The report is yours whether or not you ever become a customer. We offer CallScore because it's the fastest way for business owners to see what's actually happening with their phone — and most are surprised by the results. If you want help fixing the problems we find, we offer that too. But the report stands on its own.
Not at all. Each call sounds exactly like a normal customer inquiry — "Hi, I'm locked out of my car, can you send someone?" Your staff won't know it's an evaluation. Each call takes about 90 seconds and ends naturally. No techs dispatched, no resources wasted.
Your full report arrives within 24 hours of your last evaluation call. Most reports are delivered within 4 hours. You'll get an email with your score, category breakdown, revenue impact estimate, and specific recommendations.
Yes — with your consent (given when you submit the form). Recordings are used only for scoring and generating your report. Never shared, automatically deleted after 30 days, or immediately at your request.
Any service business where customers call to book jobs: locksmiths, HVAC, plumbing, roofing, auto repair, electrical, pest control, cleaning services, and more. If your phone ringing means revenue, CallScore is built for you.
Good question — and it matters. None of our 58 data points are things you can Google. We're not measuring your address, your Yelp rating, or how many reviews you have. Those exist already.
Our 58 data points are live behavioral signals that only exist the moment someone calls your phone: the exact words you used when you answered, whether you asked for the caller's name, how warm you sounded (scored 1—10), whether you were in a vehicle or an office, whether you tried to book the job — every one of these can only be captured by actually calling you and listening.
We also collect 12 standard business data points (name, phone, city, industry, call date, etc.) separately. But the 58? You'd need to hire a secret shopper for every call to get them any other way. That's the data. That's the moat.
Our AI caller sounds like a real customer — your staff won't know the difference. The scoring system analyzes the actual conversation against 58 objective criteria. No human bias, no bad days. And unlike a human mystery shopper, we can call at 7 AM, 2 PM, and 8 PM to test consistency across the entire day.
Your phone is either making you money
or losing it. Find out which.
Free. No credit card. Report delivered in 48 hours.
Free mystery-shop audit — 100% real calls
Get My Free CallScore →
“Quoted $75, had a tech en route — before the call even ended.”
He never knew he was talking to AI.
"Service businesses that fix their phone handling see an average 40% improvement in call-to-booking conversion within 60 days. The ones that don't? They keep feeding jobs to the competitor who simply answered."
"We set up an AI call answering service and it's so great! No missed calls, it can book into our calendar directly, it works 24/7, and filters out all spam callers."
Real business owner. Real outcome. Exact same features Sarah offers.